DESTELLO
IS A UKRAINIAN BRAND OF SENSUAL BODY CARE. WE BELIEVE THAT SELF-CARE IS NOT AN OBLIGATION OR A DULL ROUTINE, BUT A MOMENT OF DEEP PLEASURE AND A TRUE RITUAL OF SELF-LOVE. WE TRANSFORM EVERYDAY MOMENTS INTO ART, WHERE EVERY TOUCH, SCENT, AND TEXTURE MATTERS.
PROJECT GOAL
TO CREATE AN E-COMMERCE PLATFORM THAT PERFECTLY REFLECTS THE BRAND'S PHILOSOPHY - PREMIUM AESTHETICS, SENSUALITY, AND MINIMALISM. THE WEBSITE NEEDED TO TRANSFORM "SHOPPING" INTO A "RITUAL OF CHOICE" AND ENSURE HIGH CONVERSION RATES.
THE CHALLENGE
OUR MAIN CHALLENGE WAS TO CREATE A CLEAN, INTUITIVE USER INTERFACE (UI) AND A FLAWLESS USER EXPERIENCE (UX) THAT WOULD EMPHASIZE THE SENSUALITY OF DESTELLO'S PRODUCTS WITHOUT VISUAL CLUTTER.
WE NEEDED TO INTEGRATE THE BRAND'S VISUAL CULTURE (ELEGANCE, MINIMALISM) WITH THE HIGH FUNCTIONALITY REQUIRED FOR E-COMMERCE: FAST ORDERING, INGREDIENT TRANSPARENCY, AND CONVENIENT NAVIGATION.
